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Dave “Nelly” Nelson photo of surfer on a yellow surfboard riding a powerful wave.

Dave "Nelly" Nelson: Live in the Gallery

Join us this Friday, Aug 7 (5–9 PM) for an iconic surf photography exhibition, drinks, and live book signing.

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THE RETAIL OUTPOST

Browse our curation of premium apparel, durable utility gear, and original coastal goods designed to spark curiosity and stand up to daily use.

Man wearing a light-colored short-sleeve shirt against a beige background
Person wearing a teal motocross outfit with white text and graphics, sitting on a bike.
Person in a blue wetsuit surfing on a wave with a coastal background

Best Selling Tees

Sunny California Golden Sunset Tee
Sunny California Enjoy The Ride Tee
Japantown Enso Tee
Japantown Koi S/S Tee
Japantown Palm Tee
Scrambled Heart Classic Tee
Sunny California Full Throttle Tee
Sunny California VW25 Tee
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A professional beachside coworking space complete with surfboard storage, changing rooms, and premium amenities.

Work + Surf

Explore Sunny California

Vintage-style sign with 'Sunny California Santa Cruz' text on a gray background

Stores

Two shops on the Central Coast, built around boards, gear, and community. Stop by Santa Cruz or Carmel and see what’s in the racks.

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Events

Live music, film nights, podcasts, and community gatherings at the shop. Check out what’s coming up and be part of it.

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Our Story

A local surf shop built around boards, community, and life on the Central Coast. Surf, art, music, and everyday life, all under one roof.

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Surfers riding a large wave in the ocean with a beach and buildings in the background.

The Journal

Surf, culture, and stories from the coast, all in one place. Featuring athletes, films, podcasts, profiles, and artists shaping Sunny California.

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